VIP Online Toastmasters Blog

Even ice cream isn’t liked by everybody! Is it realistic to think that any of us can be better accepted than ice cream?

Before your double-dip scoop falls to the pavement and sticking with the ice cream metaphor… the waffle cone of support for a personal brand is focus.

Decide what your favorite flavor of ice cream is and stick with that message.

Throw caution to the wind, don’t be generic. Don’t just like chocolate flavor. Scoop out whether you’re the quintessential Chocolate Peppermint Crunch type or more a Moca Madness Ice Cream personality.

The best personal brands are extremely specific. It’s much easier to keep your message simple and commit yourself to one narrowly defined topic.

Think about the people you find most memorable. It’s likely that a key reason why they are memorable to you is their commitment and singular focus to one thing.

Being memorable does not guarantee universal acceptance. It does guarantee that the Chocolate Peppermint Crunch lovers of the world will follow you if you build your personal brand around the Chocolate Peppermint Crunch niche.

Just like there are plenty of flavors of ice cream, there’s plenty of success to go around no matter which flavor excites your taste buds.

Enjoy taste testing your way to discovering your focus!